Starting a company in the cannabis industry was a scary venture for me to undertake- given the fact that I was leaving the cushy corporate job I had worked my way up in, along with the fear that marijuana is not currently federally legal. However, there was one thing that really began to push me to research and investigate if this was something worth pursuing… Perception.
I began reading up on articles about people with vicious illnesses such as parkinson’s, AIDS, cancer and much more being treated, if not completely healed from the use of medically prescribed cannabis. It was there I thought- how can this plant which is proven to be so beneficial, also be so taboo in our society? How can so many people be against it when it is doing so much good, especially relative to pain medication and opioids that are killing so many people?
Well, I started to realize “so many people” are no longer against it. They, like me, had been hearing success stories from countless patients who had benefited from medical cannabis use.
Perhaps the biggest thing that persuaded me to start Green State was the conversation I had with my father. For those of you who do not know, my dad was a Baptist pastor. Super strict, republican, never smoked or drank a day in his life. If I would have told him I wanted to pursue this ten years ago, he would have disowned me. I was obviously shocked to find out he was on board after I told him, and it was then when I made my decision to really take the step forward and pursue the opportunity.
I have been blessed to be able to hear numerous stories first hand. At a conference I was working, an older man came up to our booth and began talking to me. My initial thought was… oh boy here comes an hour-long conversation with no business coming out of it. However, as he continued to speak I became more and more interested in his message. As tears were coming down his face, this man explained how he had been diagnosed with cancer 25+ years ago; never had undergone chemo, never took any doctor prescribed medicine. The only medication this man used was marijuana. I could feel his honesty, sincerity, and concern with the fact that the industry still was not fully on board.
As stories like this continue to emerge, and people as strict as my dad continue to have their perception changed, it is impossible for the cannabis industry to regress.
I hope you guys have the chance to read next week’s article which will detail some of the big-name investors who are funding cannabis ventures and getting their piece of the pie while the market is still fresh. Proving furthermore, that The Time is truly Now.